Digital Marketing · Office Administration

Aaditya
Anand.

I build brands, websites, and campaigns — from Shopify and WordPress sites to SEO, paid ads, and email automation. Plus four years keeping a real business running.

New Delhi, India · open to remote roles
Portrait of Aaditya Anand Hi, I'm Aaditya 👋
1.08M
Organic YouTube views, solo & unpaid
4 yrs
Running operations for a live business
3
Brands & sites built end-to-end
9+
Marketing tools & platforms in hand
01

About

A marketer who can also run the back office — and a back-office hand who can market.

A motivated professional blending digital marketing, creative design, and accounts & operations.

My background spans accounts, e-commerce, and digital media, so I move comfortably between a spreadsheet and a brand brief. I pair business sensibility and clear communication with hands-on skills across web, SEO, paid ads, and content — and I learn tools fast. Recently certified in Digital Marketing & Generative AI from Hansraj College, Delhi University.

Digital Marketing

Google AdsMeta AdsSEO Email MarketingSocial MediaWordPress ShopifyGoogle AnalyticsMailchimp

Creative

CopywritingCanvaLogo & Banner Design Photo EditingShort-form VideoVideo Editing

Professional

Office AdministrationCommunicationProblem-Solving AdaptabilityTime & Task Management
02

Selected work

Course and personal projects, each built end-to-end — design, build, and the marketing around it.

Websites

Shopify · WordPress

Shopify · Brand + Store
Thrifterzz

A test drop-shipping store for a sunglasses brand, built end-to-end in Shopify. I settled on a bold yellow-and-black identity aimed at a brash, head-turning crowd, then used Shopify's drag-and-drop tools to build a clean storefront and curate a uniform inventory from multiple suppliers.

Brand identityShopifyE-commerce
Thrifterzz logo and design
Thrifterzz Shopify storefront
WordPress · Replica + X-factor
Lahori Zeera

A pixel-faithful WordPress rebuild of a local soda brand's site — matching its proprietary fonts and design elements — then extended with an original "X-factor": a bottle-return recycling initiative, with all copy and brand assets kept fully consistent with the parent brand.

WordPressBrand replicationCampaign concept
Lahori Zeera original vs replica
Lahori Zeera recycling X-factor
WordPress · Full brand + site · Flagship
Corrugation Cove

A complete service-based website for a corrugated-box manufacturer — my flagship build, and the brand all of my SEO, ads, and email work runs on. I created the name, logo, and a navy-and-brown palette balancing trust and sustainability, designed every page, and architected a five-stage marketing funnel from awareness to retention.

Naming & logoColour systemWeb designMarketing funnel
Corrugation Cove logo concepts
Corrugation Cove colour palette
Corrugation Cove website layout
Corrugation Cove marketing funnel

Search Engine Optimization

SEMrush · Yoast · WP Rocket · Google Search Console · Google Analytics

Corrugation Cove · End-to-end SEO program
From keyword strategy to a six-month backlink plan

I ran a full SEO program on Corrugation Cove — defining intent and goals first, then working through every layer of optimization with measurable actions at each stage.

01
Keyword research

Mapped broad terms to core pages, long-tail to blog content, via SEMrush.

02
On-page

Rewrote titles, metas, header hierarchy, alt text, and URL slugs.

03
Technical

Site speed, mobile, HTTPS, Search Console & XML sitemap.

04
Analytics

GA4 — tracked 250 users & 601 events over 90 days.

05
Off-page

Six-month backlink roadmap, foundation to monitoring.

Keyword research
On-page SEO table
Technical SEO
Google Analytics dashboard

Google Ads

Search & Display · Landing page · Keyword strategy

Ricos Café · Group campaign
Search + Display for a café with no web presence

Ricos, a Kamla Nagar café, lived only on delivery apps — so I built a landing page from the ground up, curated exact / phrase / broad keyword tiers for razor-focused targeting on a minimal budget, and designed a full set of display banners across multiple dimensions.

Landing pageKeyword tiersDisplay banners
Ricos landing page hero
Keyword and search ads
Ricos landing page anatomy
Display ad banners

Meta Ads & Email Automation

Meta Ads Manager · Mailchimp

Meta Ads · Live budget experiments
Two real campaigns on ~₹200 each

I ran two low-budget live experiments to test Meta's tools across objectives: a brand-awareness campaign for Corrugation Cove, and an engagement-focused boosted Instagram video for a gaming page — then read the results against each goal.

Brand awarenessEngagementA/B thinking
Meta Ads case study
Email · Design + Automation
A branded campaign with a Mailchimp nurture flow

For Corrugation Cove I designed a clean, branded email — clear headline, product highlights, single CTA — then built a Mailchimp automation of follow-ups and triggers so leads get timely communication without manual effort.

Email designMailchimpAutomation
Email design
Mailchimp automation flow

Banners & Graphics

Canva

Visual adaptability
One identity, every placement

A set of display banners built in Canva across multiple sizes, exploring how a single brand identity adapts cleanly across web, social, and display formats while keeping the message consistent — minimal and informative for B2B clients.

CanvaMulti-formatBrand consistency
Banner set exploring visual adaptability

YouTube & Short-form Video

InShot · Canva · YouTube Studio

Self-built channel · unpaid
1,083,825 organic views in 3 months

I launched and ran a YouTube channel entirely on my own — content, editing, thumbnails, titles, and optimization. Between May and August 2025 it pulled over a million organic views in the short-form gaming niche (Marvel Rivals), with no paid promotion. The top video alone passed 394,000 views.

1.08M
Organic views
4,500+
Hours watched
394K
Top video
YouTube channel analytics
Group project · Concept, direction, edit
Fashion video & Shorts

A group fashion video — budget outfits in Sarojini Nagar styled around a colour wheel — where I led the concept and direction, edited the footage, and made the thumbnail. I also cut vertical Shorts in InShot with quick cuts, text, and copyright-free music.

EditingThumbnailsDirection
YouTube video thumbnail
YouTube Shorts editing

Generative AI & Prompting

ChatGPT · Gemini · Grok · Notion AI · Gamma · Rollout

Applied prompt engineering
Structured prompts across the AI toolkit

I work fluently across generative AI tools for real marketing tasks — applying clear principles like specificity, context, variants, and constraints, then iterating. From captions and blog outlines to SEO ideas, slide decks, and image generation, I match the right tool to the job.

Prompt designContent generationTool selection
Prompt creation principles
Prompt usage across tools
Types of AI tools
03

Experience & education

Four years of real operating experience, plus recent specialised training.
Jan 2021 – May 2025
Office Administrator
Sudershan Enterprises · Najafgarh, New Delhi

Maintained transaction records and supply-chain accuracy, managed client email correspondence and customer service, and kept a complete order record to ensure on-time delivery for a corrugated-box manufacturer.

Dec 2022 – Jan 2023
Sales & Website Associate
Bookzania · Mansarovar Garden

Ran book stalls at school events across the city, handled cash and online payments in high-pressure crowds, shipped online orders, and wrote product descriptions and uploaded images to the website.

Jun 2019 – Jul 2019
Digital Department Intern
Windsor Exports · Gurugram

Managed company social accounts with the digital team, prototyped a user-friendly website layout, and created posters and original marketing ideas.

May 2025 – Sep 2025
Digital Marketing & Generative AI
Hansraj College, University of Delhi
2020 · First Division
Bachelor's Degree
College of Vocational Studies, University of Delhi · 7.05 SGPA
2015 – 2017
Schooling
New Era Public School · 12th 83% · 10th 8.8 CGPA

Let's work together.

Open to remote roles in digital marketing and office administration. The fastest way to reach me is email — I usually reply within a day.

Enlarged project image